A Proven
Branding
Process
We build brands differently, that’s why our work is unique, powerful and sets your organization apart. Our process is driven by both research and client input, with frequent updates and clear project milestones you’ll understand each branding decision.
Comprehensive Branding
THE BEST FOUNDATION
A BUSINESS CAN HAVE
Includes:
• Brand Research
• Mood Board
• Two Logo Options
• Three Rounds of Revisions
• Multiple Logo Lock Ups
• Patterns and Brand Elements
• Design Style Fonts and Examples
• Comprehensive Brand Guide
• Full Ownership
• Folder of All File Types
Price
$3,000-$8,000*Timeline
8 to 12 weeks
Logo
SMALL BUSINESS
BRANDING SOLUTION
Includes:
• Mood Board
• Two Logo Options
• Two Rounds of Revisions
• Full Ownership
• Folder of All File Types
Price
$750-$3,000*Timeline
4 to 6 weeks
Process
1. Introduction & Questionnaire
All projects start with a free introductory meeting where we discuss your design needs and goals for the project. We ask targeted questions that allow us to build a strategy and plan to execute the project from start to finish. We then provide a short questionnaire about your organization, target market, goals and direction. Another second meeting will then be scheduled to discuss the questionnaire and project schedule.
2. Research
We take a deep dive in to your organization, industry, trends and competitors. We break down where you fit with your competitors, what they are doing and what sets you apart. Once we identify what truly differentiates your business we can start to think about branding direction.
3. Moodboard
Two moodboards are presented, with two visual directions based on our research and intro meetings. These can include other logos, photos, design elements and an early color pallet. The goal of this step is to build a visual language for discussion so that we have a clear direction to move towards.
4. First Design Round
With the moodboard direction and research as our guide we get to building the first round logo designs. Two logo options will be provided as well as two distinct brand pallets. Other brand elements including vertical and horizontal versions, patterns and mockups may be provided when necessary to communicate the brand direction. These two directions will be presented in a meeting with all project shareholders.
5. Revisions
All branding projects include two rounds of revisions. Once we have completed a design round presentation a revision document will be submitted to us with the requested changes and desired direction.
6. Final Brand Delivery
Once the final brand is reached we will provide files in any version that you need including all brand elements and logo lockups. We include a comprehensive brand guide with colors, fonts and usage guidelines for consistent logo use throughout your organization.
