Antech Imaging Services: Product Announcement
Research
Antech is a radiology company in the veterinarian space that developed a cutting edge AI reader. We were hired to successfully bring this product to market. I was brought in as part of the creative team to develop visuals for this new product. The project included designing a landing page, marketing collateral, eblast and an introductory video.
First, we completed a deep dive into the product. We spoke with scientific experts about the technology, accompanying instruments, processes and industry. We then researched competitors and how they were brought to market while collecting any data we could surrounding the product.
Development
The initial challenge was that they had no visuals previously built into their brand identity. I knew they would need cohesive imagery that tie the printed and digital deliverables together. I worked on an approach that utilized illustration and photography which allowed us to use the same style in the video as was used in print and web.
Final Implementation
The web and printed pieces took shape with this new visual style and created a cohesive brand experience. With a new visual communication system and an understanding of the product, we developed and animated the video. Our goal was to communicate visually in a way that supports the voiceover description. The end result is an interesting, informative video that is representative of the technology.
