GoNetspeed: Advertising Campaigns
When Otelco underwent their GoNetspeed name change and rebrand, we had an entirely new brand to learn, implement, announce and market. The rebrand changed everything about the visual communication of the product. Our Otelco work was based heavily on illustration, while GoNetspeed leans much more on photography.
Campaign 1: Announcement/Formerly Otelco Campaign
We implemented a multi-channel approach to announce the new name, branding, and look. We created (2) 15 second TV ads that strategically ran alongside one another. The first announced the new brand, while the second spoke to the advantages of Fiber Internet. This approach, combined with (2) animated gif ad campaigns and print and social advertising, communicated the changes and effectively reduced confusion in the market.
Campaign 2: Map ads
This lead generation campaign was targeted by town which allowed us to communicate when their Internet offering was upcoming, when they went live, and also their competitive pricing tiers. The decision to introduce GoNetspeed advertising as their trucks were in the targeted communities installing fiber provided great results, as it solidified GoNetspeed as a new, exciting ISP option.
Campaign 3: Price Campaign
We developed and built a lead generation campaign to highlight the advantages of fiber as well as their competitive pricing. The campaign was launched with multiple display ads, retargeting ads, and broadcast advertising. We leveraged the recently launched GoNetspeed website messaging and visuals to build a cohesive campaign.