Otelco Advertising Campaigns
The first campaign had to be built using a brand that had very few existing elements and had to educate on the benefits of fiber over cable. The ads were being launched in a location where OTELCO wasn’t the cheaper then cable so the differences between the two mediums were important in convincing potential customers.
Campaign 1: The Future is Fiber
Campaign 2: Rooted In Maine
Building on the assets created in the first campaign the strategy of the second campaign was to educate that we are investing in Maine infrastructure and have an office in Maine. The illustration style combined with the use of fiber strands connects this video with the previous campaign and builds on the brand image.
Campaign 3: Good News
OTELCO rebranded and changed their name to GoNetspeed. We had to create a campaign to inform customers of this change and eliminate brand confusion. By using the old imagery and voice we created a transition ad that felt like our previous ads but also teased the new brand. We built a landing page and display ads as well to continue to gather leads during this transition.